Which Strategy is Right for My Company? | Advanced Competitive Strategies

A Short Course in Making Strategy Decisions

by Mark Chussil

This article was originally published as an eight-part series late in 2011 by Vistage. You can view or download an updated PDF here.

The article covers:

  1. What you want (defining success)
  2. What they want (“they” = competitors and colleagues)
  3. Speaking the same language (alignment within your company)
  4. Generating ideas (strategies begin as ideas)
  5. “Holy futures, Batman!” (scenarios)
  6. Deciding how to decide (informal techniques)
  7. (Still) deciding how to decide (formal techniques)
  8. The bottom line (you say tomato, I say not-tomato)