Putting the Lesson before the Test: Using Simulation to Analyze and Develop Competitive Strategies | Advanced Competitive Strategies

Simulation can play a powerful role in developing and analyzing competitive-strategy options. Using simulation, managers have developed successful strategies, anticipated events that later occurred in real life, and learned about strategy, and their own businesses, at each step of the simulation process. Simulations give managers something that athletes have always had: the ability to practice before facing actual competitors.