Calculating, Imagining, and Managing: Using war games to leverage intelligence and improve strategy decisions

It is fashionable, at least in some circles, to extol creativity and imagination. We agree. But just as data without interpretation and action is useless, we believe that creativity without rigor is limited at best and dangerous at worst. Fortunately, with changes in technology, it is unnecessary. Business war games, in their multiple forms, help strategists combine human creativity with the power of computer simulation to make better competitive-strategy decisions.