Anchors Weigh Down Competitive Thinking | Advanced Competitive Strategies

In business, some numbers take on a special status: the cost of capital, the rate of inflation, the market average, last year’s results, the industry benchmark, six sigma, the budget. These and other numbers are so exalted, we rarely notice, let alone question, their unintended consequences as anchors; that is, numbers that invisibly lock our thinking in place. This article focuses on freeing our thinking by finding and lifting hidden anchors.