The ACS Blog

Strategic thinking, business war games, and strategy simulations

ACS on LinkedIn

Some of these essays are about competitive strategy and strategic thinking; some are not. “Are Capitalists Copping Out?” “We Will Play Soothing, Uninterrupted Music While You Wait.” “The Formerly United States of America.” And more.

ACS on Harvard Business Review

Harvard Business Review ( has posted essays by ACS’ Mark Chussil. Here are links.

Uber: Or, What’s Kosher in Competing?

Two takes on Uber and its high-profile, highly controversial tactics. Who’s the bad guy, Uber, Lyft, or the media?

Betting on Halos

Would you invest in a business with good fundamentals but (currently) bad performance, or a business with bad fundamentals but (currently) good performance? In other words, are you a gambler?

Did You Win or Did They Lose?

How do upstarts win? Why do incumbents lose? Upstarts can only win if incumbents let themselves lose.

The Track-Record Fallacy

How do we know when someone is skillful at competing? The thing is, it’s hard to tell the difference between luck and skill…

We’ll See How Smart Mark Zuckerberg Is

The future judgment by the pundits about the outcome of Mr. Zuckerberg’s bet on WhatsApp will be wrong in the same sense that it is wrong to say playing Russian roulette is a good decision if it has a good outcome.

Rat Beats Human

No one — well, no human — says a rat is smarter than a human; yet, in an experiment, rat beats human. Why? How? The rat isn’t doing anything a human can’t. The rat is doing something a human won’t.

62% Raisin Bran

There’s a theory of competing behind the baloney on a company’s box of cereal. It seems not to fit the company’s number-one corporate value: “We do the right thing, all the time.”

Tripling Sales: A Conflict

The outcome was not only to resolve the classic conflict of top-management stretch goals versus product-management practicality. It was also to preclude the equally classic conflict that comes later, the one about underperforming versus overexpecting.