strategy

Celebrity and Strategy By Mark Chussil Here’s a true story. A friend of mine won the Professional Bowlers Association (PBA) champion­ship some years ago. He laments that his skill is in bowling and not in golf. His prize was nice but the Professional Golf Association (PGA) championship paid seven times as much in that year. […]

I get around a bit and I’ve noticed a few things. This isn’t the grand unifying theory of strategy that we all crave. It’s just a few observations as we lurch, slide, dive, bound, stagger, drag, and hop(e) from 2011 to 2012.

When strategists choose bad strategies, strategies fail. That sounds obvious, except no strategist purposely chooses a bad strategy. Strategists are smart, experienced, industry-savvy, data-rich, and highly motivated to succeed. Yet smart strategists can and do choose bad strategies, and bad strategies fail.