decision tournament

Innovative, powerful, proven approaches to business war games, strategy simulation, and strategic thinking

Millions of Pricing Simulations

Have you ever seen 36,270 what-if’s on your strategy ideas? Have you ever seen your 36,270 what-if’s compared in a universe of 5,658,120 simulations? That’s what ACS did for over 150 strategists competing in a pricing tournament.

When I Was Wrong

This essay starts with a shocking pricing tournament and proceeds to the challenges faced by President-elect Obama and the titans of industry. All of us are human and so all of us will be wrong. What’s important is when we make our mistakes.