business wargames

Innovative, powerful, proven approaches to business war games, strategy simulation, and strategic thinking

Penney Wise, Penney Foolish

J.C. Penney doesn’t have the performance it wants, Mr. Johnson has been tarred and “pundited” as a failure, employees and investors are dispirited, and customers are baffled. Help wanted: CEO.

Why Do War Games Work?

Business war games, in my experience, provide outstanding insights that greatly impact bottom lines. But why? What is it about business war games that produces insights that evidently elude other approaches?

The War (Game) Metaphor

This is something I’ve learned from all those war games: Watch out for the war metaphor in your strategic thinking, and challenge it if you see it. The challenge doesn’t cost you anything. You can always go back to the war metaphor if you really think it works.