Ben Gilad

Innovative, powerful, proven approaches to business war games, strategy simulation, and strategic thinking

Uber: Or, What’s Kosher in Competing?

Two takes on Uber and its high-profile, highly controversial tactics. Who’s the bad guy, Uber, Lyft, or the media?

The Art of War-Gaming

Many executives unconsciously assume competitors have MBAs and behave “rationally.” Those assumptions were never true, but today it matters that they’re not true. It will matter even more in a more-global tomorrow.