The futures

Seeing more of the infinite outcomes

Your Brand in Tatters

Whether we’re talking about the troubles of the Detroit Three or the Republican Two, it’s easy to blame the perfect storm of energy prices, financial crisis, and tough competition. But although the perfect storm may have accelerated their decline, it didn’t cause their vulnerability.

Blame and Ban, Easy and Satisfying

“Darn right it was the predator [sic] lenders.” There’s a lesson there, a lesson we can use to help us move forward. However, the lesson has nothing to do with predators, lenders, lending, crises, or governors. It has to do with solving problems effectively, guarding against easy and satisfying assumptions.

Believable Predictions

No one could predict cheap fuel would end this Thursday or two Wednesdays ago or a week from Friday. Almost anyone could predict that the ride would end eventually.

Resisting Change

As human beings we are all familiar with the dig-in-our-heels sensation of resisting change. How do we know in which changes we ought to invest our time and treasure?