BWG in WDC: Business War Game in Washington, DC

This is an announcement for a business war game that ACS will present in Washington, DC, on September 30, 2009. It is in conjunction with the Greater DC chapter of SCIP, the Society of Competitive Intelligence Professionals.

Click here to register for the event. For location, cost, agenda, and contact information, please see the end of this announcement.

We all know we’re in an economic crisis, and we all know that no one knows what we should do. We all know that, difficult as it may be, we still have to make strategy decisions. And we all know that it is a time of opportunity as well as a time of danger.

It’s a perfect time for business war-gaming.

Imagine you are Alan Mulally, the CEO of Ford. Or you are the CEO of GM, Hyundai, Toyota, or Volkswagen. (Of course, business war-gaming is for companies in any competitive industry, not just automobiles.) How do you decide what to do? How do you know what will work? Will you be a hero, or will you fail miserably and publicly? How can your company tap the opportunity and avoid the danger?

Business war gaming helps you plan with greater confidence, generate consensus and action, and improve your chances of success. It helps you generate valuable surprise insights. It helps you think more clearly, anticipate second- and third-order effects, and see the true big picture. Business war games help strategists plan realistically, not optimistically.

Companies such as British Airways, GlaxoSmithKline, Shell, Weyerhauser and many more have worked with Advanced Competitive Strategies to run business war games and make much better strategy decisions.

ACS’ Mark Chussil, veteran of more than 100 business war games, will join us for an interactive, hands-on, half-day session. The highlight of the session will be our own business war game exercise. The automotive industry will be our use case, perhaps the most interesting industry to examine right now because of the perfect storm of long-term trends impacting all at once. Mark led the SCIP Oregon chapter through a similar exercise earlier this year, a program that received very positive reviews. We’re excited to bring Mark and this program to the Greater Washington chapter.

About the speaker

A highly rated, thought-provoking, and entertaining speaker, Mark lectures and consults around the world about strategic thinking, advanced business war games, and computer simulation. Mark is the Founder of ACS. He has received a patent and an industry award for his simulations. He has worked around the world with dozens of Fortune 500 companies on six continents, and he has published extensively about competitive strategy. Mark earned his MBA from Harvard and his BA from Yale.

Location, cost, agenda, and contact information

Northrop Grunman
NGIS Competitive Analysis
7575 Colshire Drive
Mailstop C4S2
McLean, VA  22101
Office # 4232S
(703) 713-4000

SCIP Members – $35.00
Non-Members – $45.00
Students – $25.00 (Non-SCIP Student member, please contact Robyn Reals)

8:00AM – 9:00AM: Registration & Networking
9:00AM  11:30AM: Presentation 

Contact Information
Jeff Trexel, Greater Washington DC Chapter Chair,,
Robyn Reals, SCIP Education Manager,, 703-739-0696 x107

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