Crisis-preparedness party and drab business war-game workshop

The Wall Street Journal wrote about a different approach to marketing crisis preparedness in “Crying Wolf About the Big One Hasn’t Worked, So Let’s Party.” (November 11, 2008)

ACS CEO Mark Chussil¬†will deliver a two-day workshop on business war-gaming in Kuala Lumpur on February 11-12, 2009. It will be stimulating and provocative and it will include hands-on strategy simulation; we only¬†said “drab” in the title for comic effect. For more information, please write to info@whatifyourstrategy.com.

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