Mark Chussil is Founder and CEO of Advanced Competitive Strategies, Inc. Mark began developing ACS’s ValueWar™ in 1986. ValueWar and its derivatives are among the world’s most-powerful, best-known, and time-proven business simulators.
Mark is also a Founder of Crisis Simulations International, LLC, where he designed the DXMA™ simulation technology.
Mark’s simulation designs have won a patent (for DXMA, U.S. Patent No. 7,536,287) and an industry award (Competia’s “Best in Class Software”, for ValueWar). A patent is pending on his strategy decision test technology.
A highly rated, thought-provoking, and entertaining speaker, Mark lectures and consults around the world about strategic thinking, advanced business war games, and computer simulation.
Mark has worked with ACS clients around the world, including Astra Merck, AT&T Wireless Services, Bell Atlantic (now Verizon), British Airways, DuPont, GlaxoSmithKline, JBS, Kodak, Methanex, Nortel, Novartis, Organon (Schering-Plough), Petronas, Sanofi Pasteur, Shell, Sprint, Sprint PCS, USWEST (now QWEST), Weyerhaeuser, and others who prefer not to be identified for competitive reasons. Mark lectured from 1989 to 1994 in the Competitive Marketing Strategies seminar at the Aresty Institute of Executive Education, The Wharton School (the University of Pennsylvania).
Previously, Mark spent 15 years at the Strategic Planning Institute (The PIMS Program), where he was Director, Business-Unit Strategy Research and Director, PC Products. His experience also includes three years in market research and strategy at Sequent Computer Systems (subsequently acquired by IBM).
Mark is lead author of Strategy Analysis with ValueWar (Scientific Press, 1993). Mark’s articles, book chapters, and case studies on competitive strategy have appeared in Cases in Marketing Research (Reibstein and Farris), Competitive Intelligence Magazine, Competitive Intelligence Review, Marketing Research, PC World, Planning Review, SCIP.Online, Sloan Management Review, Starting a CI Function (The CI Foundation), The Journal of AGSI (Association for Global Strategic Information), The Journal of Business Strategy, The Journal of Professional Pricing, The PIMS Principles (Buzzell and Gale), War Footing (Gaffney), Wharton on Dynamic Competitive Strategy (Day and Reibstein), and other publications. He has been featured and quoted in Across The Board, Computerworld, Fast Company, Harvard Management Update, Oregon Business, The Wall Street Journal, and more.
Mark is also the author of two other books. Nice Start: Questions Only You Can Answer to Create the Life Only You Can Live, is available at Amazon.com, BN.com, Powells.com, and other booksellers. Marvelous Techniques: Essays on Going Beyond Strategy as We’ve Known It is available directly from ACS; contact info@whatifyourstrategy.com.
Mark earned his MBA from Harvard University and his BA from Yale University.