http://whatifyourstrategy.com/2008/09/03/what-are-you/ Tue, 15 Sep 2009 17:50:05 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://whatifyourstrategy.com/2008/09/03/what-are-you/comment-page-1/#comment-18 Mark Jacobs Thu, 11 Sep 2008 04:51:23 +0000 http://www.whatifyourstrategy.dreamhosters.com/?p=37#comment-18 What makes this so challenging (one of many things) is the size of so many organizations. Imagine you, me and a thousand other people getting together and agreeing that we want Joe Blow to be our good friend? Identity is a very personal thing. Smaller companies have it much easier (not that it's ever easy). I think it comes down to true leaders, visionaries. What makes this so challenging (one of many things) is the size of so many organizations. Imagine you, me and a thousand other people getting together and agreeing that we want Joe Blow to be our good friend? Identity is a very personal thing. Smaller companies have it much easier (not that it’s ever easy). I think it comes down to true leaders, visionaries.

]]> http://whatifyourstrategy.com/2008/09/03/what-are-you/comment-page-1/#comment-15 Robi Ganguly Sun, 07 Sep 2008 02:01:49 +0000 http://www.whatifyourstrategy.dreamhosters.com/?p=37#comment-15 Well put. I think you're really on to something here when you think about how our personal brands are now being linked to the brands of the companies that we do business with and vice versa. Navigating this interconnection is a huge opportunity, for the individual AND for the companies, isn't it? Likewise, part of the thinking both parties should be doing here is around what we DON'T want to partner with as well. Companies need to be more thoughtful about who they really want as customers and individuals should be thinking more and more about what kind of companies should be getting their time, their brand association AND their money. Well put. I think you’re really on to something here when you think about how our personal brands are now being linked to the brands of the companies that we do business with and vice versa. Navigating this interconnection is a huge opportunity, for the individual AND for the companies, isn’t it? Likewise, part of the thinking both parties should be doing here is around what we DON’T want to partner with as well. Companies need to be more thoughtful about who they really want as customers and individuals should be thinking more and more about what kind of companies should be getting their time, their brand association AND their money.

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